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Are Marketers Forgetting that Different Generations Act Differently? Today’s marketers are missing a trick if they are not targeting their audience by age group. It's increasingly important to tread with caution and avoid stereotyping by listening to your data.

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Members of the public are not confident they will still use services such as LinkedIn, Snapchat and Pinterest in a decade, underlining perceptions around brands and their apparent longevity. A survey, commissioned by Mailjet in March 2017, gauged peoples’ perception of online services and social networks.

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Brits are 39% more likely to engage with brand messages that promise to alleviate their social anxiety of missing out, according to Mailjet research.

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People think they won’t use LinkedIn, Snapchat and Pinterest in a decade, says survey

Members of the public are not confident they will still use services such as LinkedIn, Snapchat and Pinterest in a decade, underlining perceptions around brands and their apparent longevity. Read the article

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